Valleyarm Marketing ServicesJanuary 24, 2011

Think like a record company, use Valleyarm Marketing Services!

About our Marketing Services

Valleyarm’s Marketing Services (VMS) are special marketing packages designed to give independent artists and boutique labels the opportunity to market themselves like the major labels.

With decades of marketing know-how and music industry experience under our belts, VMS lets you concentrate on your music while we worry about promoting and marketing your act.

So think like a record company, and use VMS!

Benefits

With our VMS packages, you will receive:

• Your own dedicated marketing team working on promoting you and your music
• Access to one of the world’s most expansive digital distribution services, distributing your music to every corner of the earth
• More time to work on your music, play gigs and have fun

Our Packages

There are three VMS package options to suit your needs:

• Artist/label Development Package (12 months)
  Marketing activities coordinated to help the development of the label or artist. For labels, Valleyarm can tailor the package to promote a different artist/release each month.
• Album Saturation Package (3 months)
  Marketing activities coordinated to help push your album to the market.
• Single Saturation Package (1 month)
  Marketing activities coordinated to help push your single to the market.

What is included?

Each package includes:

• Digital distribution worldwide
  Valleyarm release your singles, EPs and full length albums through hundreds of online stores including iTunes, Amazon, Shazam, iLike, MTV, Orange, AT&T, eMusic and China Mobile.
  
• Digisingle
  Valleyarm distribute your top single(s) as a Digisingle, which helps you get the most exposure and chart success for your hit single. Check out www.digisingle.com for more information about the innovative technology.
• Online presence analytics
  With our tracking software, Valleyarm compile a monthly report on your presence on the internet and track mentions. This will also help you determine the effectiveness of each marketing campaign.
  
• Radio servicing
  Valleyarm service your single to radio stations across Australia using the media-preferred D-Star software that gets your track, press release and sales pitch directly to radio personalities and producers.
  
• Twitter
  Valleyarm set up a Twitter account for the band if needed, and can provide training in how to use it. The VMS team will then share Twitter posting duties with the artist during of the campaign if needed.
  
• Facebook
  Valleyarm set up a Facebook page for the band if needed. The VMS team then share Facebook maintenance duties with the artist for the duration of the campaign if needed, and can train the artist on how to effectively use social media.
  
• iTunes Ping profile
  With our close relationship with iTunes, Valleyarm request a Ping profile for you and help you get on board the newest social media network developed by Apple.
  
• Feature Artist
  Valleyarm pitch you to online stores as a feature artist, including iTunes, Amazon and eMusic. We will also feature an in-depth interview on our website and on Valleyarm Vibes, our monthly newsletter.
  
• Inclusion on compilations and samplers
  Valleyarm offer you free inclusion on any suitable industry samplers and compilations during the time of your campaign.
  
• iPhone/Android phone app
  Valleyarm design and release a customised, artist-branded iPhone/Android phone app with photos, blog, biography, music (with links to purchase music), videos, merchandise, tour dates, Twitter feed, Facebook updates and other information. The app is a great way to drive traffic to your website and boost digital sales.
  
• Paid advertising
  Valleyarm design and coordinate paid advertising with related print and online media to promote the artist, label and release.

How much does the VMS cost?

• Single Saturation Package: AU$3K, payable in full prior to campaign.
• Album Saturation Package: AU$5K, with a AU$3K deposit payable in full prior to campaign, with AU$1K due 30 days after commencement, and the last AU$1K due 60 days after commencement.
• Artist/label Development Package: AU$12K, with a $AU3K deposit payable in full prior to the campaign, with payments of AU$1K every 30 days after commencement of campaign until paid off.
• All listed prices are in Australian currency, with GST excluded.

How to get started

Please send an email to the VMS team at vms@valleyarm.com or call the Melbourne office on +61 3 9525 5589.