Vodafone teamed up with Brittney Lee Saunders to create #MYMIX hashtag! Throughout the campaign, social platforms such as Instagram, Youtube, Snapchat, Twitter were used to entice Vodafone customers to head down to some of their bigger store locations for their chance to meet and greet, Brittney Lee Saunders.
Spotify and Jackson O'Doherty joined forces to create the Upbeat Workout Playlist. Jackson was encouraged to create his own content which would be customised to his personality , encouraging fans and viewers to click to view the Spotify playlist!
#FanUpAUS invited Australians to become part of the support network - encouraging the public to send bespoke and creative messages of support to the Australian Olympic team. In order to amplify the reach of #FanUpAUS towards audiences outside of sport and towards pop culture, we worked with a myriad of influencers across various interest groups to join the movement.